Art Is Marketing: Surviving, Thriving, and Sparking Change in the real creative economy, (Paperback)

Art Is Marketing is the honest guide every creative needs but rarely receives. Behind the headlines and hype, the art world isn't ruled by pure talent-it's driven by momentum, narrative, and the courage to build your own path. From the trenches of gallery rejections to the real mechanics of auctions and self-made success, this book exposes how the system truly works-and how you can thrive on your own terms.

Whether you're an artist, advocate, educator, or supporter, you'll get hard-won lessons and actionable strategies to:
- Build traction and reputation when gatekeepers won't open the door.
- Document your journey and turn your story into your most valuable asset.
- Navigate auctions, galleries, and institutions with confidence and transparency.
- Create community, spark change, and redefine success in a market obsessed with the next big thing.

Packed with candid stories, practical tips, and a call for more honesty in the creative economy, Art Is Marketing is your blueprint for surviving and thriving in a world that rewards those who show up, speak out, and never wait for permission.

Don't just make art-make your mark. Creativity will reign again.