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Routledge Corporate Communication The Customer Century: Lessons from World Class Companies in Integrated Communications, (Paperback)

Routledge Corporate Communication The Customer Century: Lessons from World Class Companies in Integrated Communications, (Paperback)

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Routledge Corporate Communication The Customer Century: Lessons from World Class Companies in Integrated Communications, (Paperback)

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Routledge Corporate Communication The Customer Century: Lessons from World Class Companies in Integrated Communications, (Paperback)
Author: Routledge
ISBN: 9780415512787
Format: Paperback
Publication Date: 2011-12-09
Page Count: 252

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
December, 2011
Pages
252
Subgenre
Management

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Based on in-depth interviews with senior managers from companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the upcoming 'customer century'.

Routledge Corporate Communication The Customer Century: Lessons from World Class Companies in Integrated Communications, (Paperback)
Author: Routledge
ISBN: 9780415512787
Format: Paperback
Publication Date: 2011-12-09
Page Count: 252

info:

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

December, 2011

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