Almay Hydra-Prime™ Moisturizing Primer, Hydrating, Long-Lasting Makeup, Cruelty-Free, 100, 0.95 fl oz
Almay Hydra-Prime™ Moisturizing Primer, Hydrating, Long-Lasting Makeup, Cruelty-Free, 100, 0.95 fl oz
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Almay Hydra-Prime™ Moisturizing Primer, Hydrating, Long-Lasting Makeup, Cruelty-Free, 100, 0.95 fl oz

Key item features

  • Vitamin B5 targets uneven skin texture and fine lines, instantly prepping skin for makeup application and enhancing its wear
  • Creamy, lightweight texture dries and sets quickly, keeping makeup in place all day to work against melting, caking and streaking
  • Hydrating primer formulated with Glycerin + Hyaluronic Acid for added moisture, hydration + plumping
  • 86% agree it extends the quality of makeup wear*, 92% agree primer helps keep makeup in place without caking, streaking or melting*, 96% skin feels immediately softer*. *Based on a two-week study of 51 panelists
  • Vegan, cruelty-free makeup formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehyde, triclosan, palm oils, or gluten.
Current price is $11.97$12.60/fl oz
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Customer ratings & reviews

4.5 out of 5 stars
stars1,384 ratings1,378 reviews
How item rating is calculated
  1. 5 stars67% (929)
  2. 4 stars21% (297)
  3. 3 stars8% (114)
  4. 2 stars2% (31)
  5. 1 star1% (13)

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Showing 1-3 of 1,378 reviews

Apr 18, 2026
SaadiquaA
5 out of 5 stars review

Great primer

[This review was collected as part of a promotion.] I really like the Hydro Prime Moisturizing Primer. It’s very lightweight and hydrating, leaving my skin feeling smooth and fresh before applying makeup. It provides a natural base that helps my makeup last all day. Overall, it's an affordable, good everyday primer, especially suitable for dry and sensitive skin like mine.

Review from influenster.com
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Apr 22, 2026
LakeishaR
5 out of 5 stars review

Leaves skin feeling so Soft!!!

[This review was collected as part of a promotion.] The Almay Hydra-Prime Moisturizing Primer applies so smooth and does not have a scent. It feels so smoothing on the skin and not sticky. It leaves your face so soft and makeup applies flawlessly over the top. I absolutely love this primer!!

Review from influenster.com
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Apr 10, 2026
LilyR
5 out of 5 stars review

I wanted to love it

[This review was collected as part of a promotion.] Okay, I wanted to love it I really did. But the smell? It’s definitely noticeable and lingers for a moment, which makes it hard for me to keep using. The texture itself is right in the middle it’s not watery and it’s not too thick either it’s just right. Nice and smooth. But if you’re sensitive to smells, proceed with caution. This may or may not be for you. The smell makes this a 5/10 for me.

Review from influenster.com
Helpful?2T2SLCDHXTD517542421424