Schwarzkopf Keratin Hair Dye 5.0 Medium Brown, Permanent Hair Color, 1 Use
Schwarzkopf Keratin Hair Dye 5.0 Medium Brown, Permanent Hair Color, 1 Use
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Schwarzkopf Keratin Hair Dye 5.0 Medium Brown, Permanent Hair Color, 1 Use

4.6 stars out of 7676 reviews
(4.6)|
7,676 ratings
Schwarzkopf Keratin Hair Dye 5.0 Medium Brown, Permanent Hair Color, 1 UseSchwarzkopf Keratin Color Permanent Hair Color 5 0 Medium Brown 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated Hair 10Schwarzkopf Keratin Color Permanent Hair Color 4 6 Intense Cocoa 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated Hair 1Schwarzkopf Keratin Color Permanent Hair Color 6 0 Delicate Praline 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated HaiKeratin Color 6 64 Champagne BrownSchwarzkopf Keratin Color Color Moisture Permanent Hair Color Cream 4 2 Dark BrownSchwarzkopf Keratin Color Permanent Hair Color 3 0 Espresso 1 Application Professionally Inspired Dye 80 Less Breakage vs Untreated 100 Gray CoverageSchwarzkopf Keratin Color Permanent Hair Color 7 7 Medium Auburn Professional Quality Permanent Hair Dye Up to 100 Gray Coverage 1 ApplicationSchwarzkopf Keratin Color Permanent Hair Color 1 8 Ruby Noir 1 Application Salon Inspired Dye 80 Less Breakage vs Untreated 100 Gray CoverageSchwarzkopf Keratin Color Permanent Hair Color Cream 3 11 Deep Dark BlueSchwarzkopf Keratin Color Permanent Hair Color 5 88 Deep Red 1 Application Professionally Inspired Permanent Hair Dye 80 Less Breakage vs Untreated HKeratin Color 4 88 Rich BordeauxSchwarzkopf Keratin Color Permanent Hair Color 1 1 Midnight Black 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated HairSchwarzkopf Keratin Color Permanent Hair Color 1 0 Black Onyx 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated Hair 100Schwarzkopf Keratin Color Permanent Hair Color 4 0 Cappuccino 1 Application Professionally Inspired Permanent Hair Dye 80 Less Breakage vs UntreatedSchwarzkopf Keratin Color Permanent Hair Color Cream 1 9 Rich Caviar
Hair Color Shade:5.0 Medium Brown
Multipack Quantity:1

Key item features

  • Our Keratin-infused permanent hair dye nourishes with rich, radiant, long-lasting color & 100% gray hair coverage
  • Our 3-step Bond Enforcing System helps strengthen for softer hair, making it 5x more resistant to breakage*
  • Our Schwarzkopf hair color includes pre-color serum with vitamin B6 & collagen to prime for even color
  • Designed for all hair textures, protects texture while delivering even color that doesn’t compromise curls or confidence
  • Hair dye kit includes pre-color serum, developer, color cream, anti-brass purple conditioner, gloves & instructions
  • For hair longer than shoulder length, use two boxes for full, even, complete hair coloring results
  • *Against combing breakage on damaged hair vs. a non-conditioning shampoo
Current price is $11.97
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One-time purchase $11.97

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Customer ratings & reviews

4.6 out of 5 stars
stars7,676 ratings2,870 reviews
How item rating is calculated
  1. 5 stars81% (6,239)
  2. 4 stars9% (691)
  3. 3 stars3% (262)
  4. 2 stars2% (137)
  5. 1 star5% (347)

Reviews summary

Pros

  • : Application process is straightforward.
  • : Leaves hair with intense, vibrant color.
  • : Has even, natural-looking color payoff.
  • : Covers hair evenly and completely.
  • : Has a non-overpowering smell during application.
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Showing 1-3 of 2,870 reviews

Dec 22, 2025
Nazy
Top Reviewer
Item details
Hair color shade: 3.0 Espresso
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Bright and evenly covers my grays

I received this product at a discount in exchange for my honest opinion and so I purchased the Schwarzkopf Keratin Color (Espresso) to cover my grays after a previous failed attempt with something else. I’m happy to report that the process was easy with everything I needed in the kit there at my fingertips. I put the treatment on and it was enough for my below the shoulder thick hair. I waited the time assigned and washed out the treatment. I could tell right away that it was taking. My hair felt soft and smell great! I was soooo happy to see that it covered my gray streaks right away and it looked radiant! I was too excited to wait til after I blow dried my hair. I wanted to report right away that it worked perfectly. I’m a very happy customer. The color espresso matched more than expected too. It covered my rusty looking gray I tried to cover up previously. I’m happy and would highly recommend this product to all my friends who struggle trying to find a treatment to cover their grays as well.

Helpful?5RC97EKB964M177362525
Dec 16, 2025
Jen
Item details
Hair color shade: 6.0 Delicate Praline
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Hides All My Grays And Leaves Hair Healthy!

I recently colored my hair with Schwarzkopf Keratin Color in the Delicate Praline color and it looks and feels so good! The color looks so natural, multi dimensional and completely hides all of my grays. Because this color includes bond enforcing system ingredients, my hair feels so much stronger and healthier. It is very soft, tangle / frizz free and shiny. This is my new favorite hair color! I received this product at a discount in exchange for my honest opinion.

Helpful?5RC97EKB964M177362525
Mar 10, 2026
Jaclyn
Item details
Hair color shade: 6.0 Delicate Praline
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Soft and Shiny

I found the process of dyeing my own hair very easy and convenient with this box kit. I love the chestnut color and it actually made my hair soft after washing out the dye! It made my hair soft and shiny and now my hair is a complete full chestnut praline brown. It is easy to follow the steps in the instructions with applying to scalp first then all over hair as needed.

Helpful?5RC97EKB964M177362525