22X SOFTER HAIR INSTANTLY: Clinically proven to make hair 22 times softer after just one wash. This hydrating shampoo for dry hair transforms rough, dry strands into silky, touchable softness. It boosts moisture and shine, leaving your hair nourished from the inside out.(Instrumental study at an independent, expert-graded lab; August 2023.) NOURISHING COCONUT MILK: Rich in Lauric Acid, vitamins (C, E, B1, B3, B5), and iron, Coconut Milk penetrates the hair to deeply hydrate and restore moisture, leaving hair soft, shiny, and irresistibly smooth. This moisturising shampoo for dry hair helps revive and soften rough, dry strands, improving manageability. PEPTIDE-POWERED: Peptides penetrate deep into the hair, enhancing softness and promoting moisture retention. These peptides, rich in amino acids, improve elasticity while protecting hair from damage, leaving it noticeably softer, smoother, and more manageable. Perfect for tackling dry and rough hair. pH BALANCED FOR SILKY SMOOTH HAIR: Formulated with the ideal pH, this hydrating shampoo aligns with your hair’s natural chemistry, reducing frizz, tangles, and cuticle damage. It hydrates and softens, leaving your hair perfectly smooth, shiny, and nourished. COMPLETE THE ROUTINE: For best results, use it with Plum Coconut Milk & Peptides Conditioner, Hair Mask, and Serum to enhance hydration and softness. MADE WITH LOVE: FDA Approved | Stability Tested | Paraben-Free | Cruelty-Free | 100% Vegan | For Men & Women.
