Keep your pack glowing with PetAg Lambert Kay Fresh 'n Clean Snowy-Coat Whitening Dog Shampoo 15:1 Concentrate in Vanilla Scent. Non-bleaching, blue pearlescent formula enriched with protein strengthens coats while removing yellowing residue without drying. Coat colors of all types benefit from added highlights and sparkle. This concentrated formula makes sixteen gallons of non-bleaching whitening shampoo, and is made with a pH-balanced, aloe-enriched formula for superior soothing and softness. This dog grooming product is ideal for pets with full or partially white coats, and especially pets with discoloration around the muzzle. Every purchase comes with one 18 fluid ounce bottle of Fresh and Clean Snowy-Coat Dog Shampoo Concentrate. PetAg is dedicated to helping animals lead healthy, vital lives by providing the most effective products, formulated with the highest quality ingredients and supported by state-of-the-art quality control and research. Over the years they've grown by expanding their line of innovative products that increase and enrich the lives of every animal, every day. Dilution Directions: Pour 1 cup (8 fl. oz.) of product into a 1 gallon container and fill with water. Makes 16 gallons. Directions for Use: Wet coat with warm water. Pour diluted shampoo along dog’s back. Work shampoo into coat. Add more, if needed. Rinse thoroughly. Repeat if necessary.