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V&Co. Beauty Curly Pop Curl Defining Shampoo with Peptide Technology, 12 fl oz

Key item features

  • Curly Hair Shampoo for All Curl Types – gently cleanses while enhancing curl definition, bounce, and shine without stripping moisture.
  • Sulfate Free & Paraben Free Shampoo – safe, clean formula designed for curly, coily, and textured hair, including color-treated hair.
  • Moisturizing Shampoo with Amino Acids & Jojoba Oil – delivers deep hydration to fight dryness, reduce frizz, and restore softness.
  • Strengthening Hair Care for Healthy Hair – peptide-powered formula improves elasticity, reduces breakage, and promotes long-term hair health.
Current price is $7.9866.5 ¢/fl oz
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About this item

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Customer ratings & reviews

4.6 out of 5 stars
stars351 ratings123 reviews
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Reviews summary

Pros

  • : Has a sweet fragrance.
  • : Gentle and effective for various curly hair types.
  • : Rinses quickly and cleanly without residue.
  • : Produces a generous lather when washing.
  • : Reduces frizz and adds moisture.
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Showing 1-3 of 123 reviews

Nov 19, 2025
Neilly
Item details
Size: 12 fl oz
Count per pack: 1
5 out of 5 stars review

Verified Purchase

Do it! You'll be happy you did -and your hair too!

I'm super impressed with how well this works for my hair. I have thin, fine curly hair. This clumps my curls together and my hair looks thicker without weighing it down. Never have I had such results from a shampoo/conditioner!!! The price is great as well!!! 1000/10 would recommend!!

Helpful?1PB9SYRLKP5B1564557107
reply from V&Co. Beauty

Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you.<br />Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info&#64;vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love.<br />-V&amp;Co. Beauty Team

Jul 27, 2025
Tess
Item details
Size: 12 fl oz
Count per pack: 1
5 out of 5 stars review

Verified Purchase

This shampoo is the very best for curly hair of any kind. My hair is curly even before I get out of the shower to brush it. All I do is use clarifying shampoo once a week to get rid of any buildup, and then the rest of the week, I use beauty curly products.

Incentivized Review
Helpful?1PB9SYRLKP5B1564557107
reply from V&Co. Beauty

Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you.<br />Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info&#64;vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love.<br />-V&amp;Co. Beauty Team

May 22, 2026
HannahM
5 out of 5 stars review

HIGHLY recommend!

I LOVE this shampoo! The smell is almost like a vanilla mixed with roses? It's clear, and leaves my hair soft and shiny! I don't feel like there is any residue left behind and I've noticed such a change in my curls in the last month I've used it twice a week.

Incentivized Review
Review from influenster.com
Helpful?1PB9SYRLKP5B1564557107