Go to Market: The Marketing and Scaling Blueprint for Startups, (Paperback)

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Go to Market: The Marketing and Scaling Blueprint for Startups, (Paperback)
Author: Rethink Press
ISBN: 9781781335031
Format: Paperback
Publication Date: 2020-12-01
Page Count: 182

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
December, 2020
Pages
182
Subgenre
Entrepreneurship

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Startup founders are forward-thinking innovators but often fail when it's time to go to market. Their biggest challenge is to identify the right consumer, communicate the benefits of their offering and implement consistent, growth-driven campaigns that fill a predictable recurring pipeline.

Joana Inch's proven strategies help startups find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue. She provides a practical step-bystep framework for building a solid foundation of proven digital marketing and content marketing campaigns, as well as all the necessary touchpoints and platforms for breaking into the market and scaling. Discover how to:

- Nail your niche and write copy that cuts through

- Construct your buyer journey from awareness to customer

- Discover the best digital marketing channels to use for your business

- Create a predictable recurring pipeline

- Scale and go global

Go to Market: The Marketing and Scaling Blueprint for Startups, (Paperback)
Author: Rethink Press
ISBN: 9781781335031
Format: Paperback
Publication Date: 2020-12-01
Page Count: 182

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

December, 2020

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