
Pre-Owned Consumer Behavior Knowledge for Effective Sports and Event Marketing, (Hardcover)
Key item features
- Consumer Behavior Knowledge for Effective Sports and Event Marketing, (Hardcover)
- Author: Routledge
- ISBN: 9780415873574
- Format: Hardcover
- Publication Date: 2010-10-06
- Page Count: 348
Specs
- Book formatHardcover
- Fiction/nonfictionNon-Fiction
- GenreBusiness & Investing
- Pages348
- Edition1
- Original languagesEnglish
- Free shipping
Free 30-day returns
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Product details
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
- Consumer Behavior Knowledge for Effective Sports and Event Marketing, (Hardcover)
- Author: Routledge
- ISBN: 9780415873574
- Format: Hardcover
- Publication Date: 2010-10-06
- Page Count: 348
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Pre-Owned: Like New
What is the Walmart Pre-Owned Program?
Walmart Pre-Owned allows you to find previously owned, well-cared-for items from Walmart’s trusted & performance-managed sellers. Shopping Pre-Owned allows you to bring home the best-quality picks at even lower prices, in addition to extending the life of an item & reducing waste. Find your favorites & shop a range of conditions in every category.
Why Walmart Pre-Owned?

Trusted sellers & quality items
Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.
Quality you can afford
Save even more on top brands & your most-loved items.

30-day free returns
Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability
Shopping Pre-Owned helps in extending the life of an item & reducing waste.
Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.
