I started to wear Elizabeth Arden Flawless Finish Sponge on Cream makeup more than 10 yrs ago and I love it! No other makeup gives my skin the coverage it does. It is easy to use, gives amazing coverage, without clogging up the pores of my skin. In my bathroom at the moment are makeup from Clinique and Lancome, but they don't give my skin the same coverage as my Elizabeth Arden. I am sucked into buying different brands ,because sometimes I want to see what they have to offer in terms of coverage on my skin. The very worse makeup I have ever bought is Estee Lauder double wear it made my face so tight I couldn't talk for fear of my face cracking, it did give adequit coverage but that is all. Elizabeth Arden to me is much more than makeup to me, I have acne in my forties who knew? Baby boys for you! Anyway it has left me absolutely paranoid about my skin, if somebody looks at me I'm wondering all the time what is wrong with my face? Elizabeth Arden flawless finish makeup is much more than makeup to me. It is my best friend, when I wear it and peoe look at me I know that there's nothing wrong with my makeup. Wearing Elizabeth Arden gives me confidence and peace of mind knowing that when I wear it I can face (pun intended!) the challenges that my day is going to bring me! Believe you me I am not a vain person,I honestly am not but having bad acne on my face and receiving hospital dermatologists treatment for it which left me with pitted skin and bad scarring on my chin, which I have been offered plastic surgery for, tends to knock your confidence a wee bit. But Elizabeth Arden gives me confidence, it gives me the best skin coverage I could ever ask for, and it's cheaper than plastic surgery!!. Please don't ever discontinue it