Pre-Owned Lifestyle Marketing : Reaching the New American Consumer (Hardcover) 9781567206401
Pre-Owned Lifestyle Marketing : Reaching the New American Consumer (Hardcover) 9781567206401
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Pre-Owned Lifestyle Marketing : Reaching the New American Consumer (Hardcover) 9781567206401

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  • ISBN: 9781567206401
  • Condition: Pre-Owned: Good
  • Hard cover
  • Language: English
  • Pages: 256
  • Sewn binding. Cloth over boards. With dust jacket. 256 p. Contains: Unspecified.
  • In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach customers from children to tweens and singles to seniors. It demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy. Yet another consumer group evaluated here is the emerging affluent market. This book is a prerequisite to relationship marketing. It tells the reader how to reach carefully defined and described market segments. Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.
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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.

Pre-Owned: Good

A well-cared-for item that has seen limited use but remains in great condition. Item and instructions are complete and included.

What is the Walmart Pre-Owned Program?

Walmart Pre-Owned allows you to find previously owned, well-cared-for items from Walmart’s trusted & performance-managed sellers. Shopping Pre-Owned allows you to bring home the best-quality picks at even lower prices, in addition to extending the life of an item & reducing waste. Find your favorites & shop a range of conditions in every category.

See here for additional details & specific condition qualifications.

Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

Save even more on top brands & your most-loved items.

30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability

Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.

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