Pre-Owned I'm Feeling Lucky : The Confessions of Google Employee Number 59 (Hardcover)

Pre-Owned I'm Feeling Lucky : The Confessions of Google Employee Number 59 (Hardcover)

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Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. 

I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.
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Jul 15, 2011
ReadersEntertainment
5 out of 5 stars review

I'm Feeling Lucky

It's entertaining, insightful and educational all while moving you through the timeline of Google's success in the early years. What I like about this book that differs from others I've read is that it is a more personal account of those days and those early successes. People who loved the movie The Social Network will love this book. It has that peeping-Tom feel to it into Google's success window while giving you some accounts of people and progress on a personal level. For those of us more geeky or techie the book does have nuggets of insight that are useful and worthwhile as well as very interesting. Like, Google engineers would often complete things only to 80% and had a great reason for doing things that way. Or perhaps you'd be interested to know that the original name of Google was Back Rub? Glad they changed the name! I recommend this book to anyone who has an interest in the history of successful business or wants an insider's look through the window of Google.

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