Managing Brands, (Paperback)

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Managing Brands, (Paperback)
Author: McGraw-Hill Education
ISBN: 9780077117481
Format: Paperback
Publication Date: 2009-12-01
Page Count: 560

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
December, 2009
Pages
560
Edition
1

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Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.

Managing Brands, (Paperback)
Author: McGraw-Hill Education
ISBN: 9780077117481
Format: Paperback
Publication Date: 2009-12-01
Page Count: 560

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

December, 2009

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