A Comparative Study In Two Different Service Organisation (Paperback)

Nowadays, service industry has developed rapidly and makes a great contribution to the economy of a country. Nevertheless, there are still various problems in the service industry. There is a lack of suitable human resource strategies to develop employees qualitatively and quantitatively, which is the main internal reason. The services offered by the employees to the customers in different service industry are also different. Research and study on the paper of 'employee's role in service industry' will help us to understand the various problems related to the industry and how the services are different from one another. The role of employees in service delivery- The importance of people in the marketing of services is captured in the people element of the services marketing mix, as all of the human actors who play a part in service delivery and thus influence the buyer's perceptions; namely, the firm's personnel, the customer, and other customers in the service environment. Service marketing involves 3 types of marketing: 1. EXTERNAL MARKETING 2. INTERNAL MARKETING 3. INTERACTIVE MARKETING