Lu by LatinUs Beauty Freedom Shampoo, Waves and Volume, 12 fl oz
Lu by LatinUs Beauty Freedom Shampoo, Waves and Volume, 12 fl oz
Hero image 0 of Lu by LatinUs Beauty Freedom Shampoo, Waves and Volume, 12 fl oz, 0 of 10
Visit the LatinUs Beauty Store

Lu by LatinUs Beauty Freedom Shampoo, Waves and Volume, 12 fl oz

Key item features

  • FREE YOUR DREAM CURLS. This curl-friendly cleanser gently removes buildup while delivering the deep hydration and softness curls need to stay bouncy, defined, and frizz-free. No more dryness, no more flat roots—just fresh, clean curls that shine.
  • COLOR SAFE CLEANSE Gentle formula protects color & keeps curls shiny, soft & manageable
  • IMPOSSIBLE KERATIN. Vegan keratin, vegan collagen, and silk amino acids blend strengthens hair for lasting shine, smoothness, and health.
  • POWERFUL & CLEAN 5-free: No Sulfates (SLS+SLES), Phthalates, Colorants, Parabens, or Cruelty
Current price is $12.97$1.08/fl oz
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $12.97
Your usuals, on your schedule
Save time and stay stocked!
One-time purchase $12.97

How do you want your item?

Try 30 days for just $1! Choose a plan at checkout.
How do you want your item?
Ships to
Arrives by Fri, May 29
Sold and shipped by Walmart.com
Free 90-day returns
This item is gift eligible
walmart plus

Try 30 days of Walmart+ for just $1!

T&C apply.

About this item

Product details

Specifications

Indications

Directions

Warranty

Ingredients

Warnings

Customer ratings & reviews

4.6 out of 5 stars
stars56 ratings32 reviews
How item rating is calculated
  1. 5 stars71% (40)
  2. 4 stars21% (12)
  3. 3 stars5% (3)
  4. 2 stars2% (1)
  5. 1 star0% (0)

Reviews summary

Pros

  • : Has a gentle, non-overpowering aroma.
  • : Effective at removing product buildup without drying.
  • : Made with gentle components.
Generated by AI

Customer photos

  • +24 images
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 32 reviews

Apr 12, 2025
Grandmax2
Top Reviewer
5 out of 5 stars review

Verified Purchase

Strong curly hair

This shampoo is really very good for permed hair. It helps prolong perm to stay longer. Also it conditioners the perm, helps with providing nutrients that the perm has taken out. Usually when I get a perm, it lasts for about 2 - 2.5 months. With this shampoo, I don't need a new perm until 3 to 4 months. So it helps to give my curls a longer %26 stronger look

Helpful?5HFR4WXK8MNB1385540168
Mar 16, 2025
Amy
5 out of 5 stars review

Verified Purchase

I've only tried it once, but it smells great, lathers really well, and left my wavy hair feeling super clean and soft!

Helpful?5HFR4WXK8MNB1385540168
May 16, 2025
Juan
5 out of 5 stars review

Verified Purchase

LatinUS Shampoo for man too

It's a wonderful shampoo with an amazing fragance.

Helpful?5HFR4WXK8MNB1385540168