IT Cosmetics Your Skin But Better Foundation + Skincare, Rich Neutral 53 - Hydrating Coverage - Minimizes Pores & Imperfections, Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz
IT Cosmetics Your Skin But Better Foundation + Skincare, Rich Neutral 53 - Hydrating Coverage - Minimizes Pores & Imperfections, Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz
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It Cosmetics

IT Cosmetics Your Skin But Better Foundation + Skincare, Rich Neutral 53 - Hydrating Coverage - Minimizes Pores & Imperfections, Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz

4.3 stars out of 2031 reviews
(4.3)|
2,031 ratings
IT Cosmetics Your Skin But Better Foundation + Skincare, Rich Neutral 53 - Hydrating Coverage - Minimizes Pores & Imperfections, Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl ozCosmetics Skin Better Foundation Skincare Rich Neutral 53 Hydrating Coverage Minimizes Pores Imperfections Natural Radiant Finish Hyaluronic Acid 1 0It Cosmetics Your Skin But Better Foundation Skincare 1 0oz Fair Neutral 11

Key item features

  • BEAUTY FOR ALL - With 40 true-to-skin shades to choose from, Your Skin But Better Foundation + Skincare is suitable for all skin types. The buildable, medium coverage minimizes the look of pores & imperfections for a natural radiant finish.
  • BETTER SKIN IN TWO WEEKS - This skin-loving foundation goes beyond a tinted moisturizer by working behind the scenes as you wear it. After just two weeks, skin looks smoother, skin tone appears more even, and skin texture is visibly refined.
  • ALL-DAY HYDRATION - Our lightweight foundation is infused with moisturizing hyaluronic acid, aloe vera extract, vitamins E & B5, plus hepes acid for gentle exfoliation.
  • HOW TO APPLY - Shake well and apply 1-2 pumps to clean skin using the Heavenly Luxe Flat Top Buffing Foundation Brush #6. For best results, start at the center of your face and blend outward.
  • IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!
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Customer ratings & reviews

4.3 out of 5 stars
stars2,031 ratings1,974 reviews
How item rating is calculated
  1. 5 stars70% (1,425)
  2. 4 stars12% (246)
  3. 3 stars7% (133)
  4. 2 stars4% (86)
  5. 1 star7% (141)

Reviews summary

Pros
  • : Has a gentle, airy feel on the skin.
  • : Foundation applies effortlessly with various techniques.
  • : Provides natural-looking buildable coverage.
  • : Has a radiant and even appearance.
  • : Has a skin-like finish that resembles natural skin.
Neutral
  • : Can minimize pores, but may also accentuate them.
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Showing 1-3 of 1,974 reviews

Dec 17, 2025
Carrie533
5 out of 5 stars review

Seller Verified Purchase

Love it…but unable to order more.

Love this product but I can't get more…why isn't it in stock??? This is superior to any other foundation. Why can't I order more???? When will you restock??

Review from itcosmetics.com
Helpful?1VDMUSG0OBGB1320517417
Feb 8, 2026
Julz04
5 out of 5 stars review

Seller Verified Purchase

Love this product

[This review was collected as part of a promotion.] Amazing! My favorite foundation, feels light but coverage is great! Definitely helps keep My skin healthy.

Review from itcosmetics.com
Helpful?1VDMUSG0OBGB1320517417
Oct 13, 2025
Walmart customer
5 out of 5 stars review

Seller Verified Purchase

So Sad It's Discontinued

I'm in my 50s and have tried every foundation under the sun and this one is my holy grail. It is so light I don't even feel like I'm wearing foundation and my skin looks great. I get so many compliments on my skin when I wear this and people don't realize I'm wearing foundation. It's great in hot, humid weather as well. I'm extremely disappointed that this has been discontinued. I don't like any of the other IT foundations and I've tried others with no luck so I'm going to struggle to find anything like this again. Really wish they didn't discontinue it. If you like it, get it while you can!

Review from itcosmetics.com
Helpful?1VDMUSG0OBGB1320517417