Wella Color Charm Liquid Permanent Color Dye 1.4 oz
Wella Color Charm Liquid Permanent Color Dye 1.4 oz
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Wella Color Charm Liquid Permanent Color Dye 1.4 oz

Key item features

  • Wella Color Charm Liquid Permanent Color Dye 1.4 oz
  • This permanent hair color line is a professional hair color that leaves hair conditioned, vibrant, and thoroughly covered from root to tip. The Wella Color Charm Permanent Liquid Hair Color is sure to please your client, with over 60 colors to achieve any look you need. With a 1:2 ratio mix and quick processing time, this product is easy to use and efficient. The Liquifuse technology ensures the color will be long-lasting and fade resistant. Finally, the gentle floral fragrance will make using this product a pleasant experience for all.
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    Features:
    • Consistent, Predictable Results
    • Long-Lasting
    • Fade Resistant
    • Excellent Gray Coverage
    • True-to-Tone Color
    • Vibrant Palette
    • 62 Colors
    • Great Conditioning
    • Gentle Floral Fragrance
    • Economical 1:2 Mix Ratio
    • Up to 60% More Conditioning Than the Leading Competitor
    • Up to 43% More Shine (vs. Untreated Hair)

    Directions for Use:
    Mix 1 part Wella Color Charm liquid color with 2 parts Wella Color Charm Developer. Apply to the hair using either an applicator bottle or bowl and brush. Develop for 30 minutes and up to 45 minutes if additional depth or grey coverage is needed.

    Attention:
    This product is intended for use by licensed cosmetologists only. Use by non-licensed persons may result in unsatisfactory performance. Hair color products may cause allergic reactions, which in rare instances can be severe. Conduct hypersensitivity and allergy patch test 48 hours before each application. Read and follow instructions carefully.

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Customer ratings & reviews

4.6 out of 5 stars
stars4,913 ratings4,909 reviews
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Reviews summary

Pros

  • : Provides good cost-to-benefit ratio.
  • : Produces cool, ashy blonde color with undertones.
  • : Neutralizes yellow and orange tones in bleached hair.

Cons

  • : May be too strong for some users.
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Showing 1-3 of 4,909 reviews

Jan 18, 2021
Melissa
5 out of 5 stars review

Verified Purchase

lighten and cover grey with a higher developer

This color like any color depends alot on your particular hair color texture, and if you've previously colored your hair. I have fine dishwater blond hair with grey. I use this with 40 volume to lighten my hair and cover my grey without the use of bleach. I do recommend if you use it like I do to use a good deep conditioner with protein afterwards and trim the ends of your hair after coloring to prevent splitting and damage. I really like the results.

Helpful?346Q3Y60Z4UP13154365503
Oct 5, 2021
sofiamo5
5 out of 5 stars review

Great toner from neutralising

Great toner from neutralising brassy tones Leaves my hair look great for weeks after using the toner really doesn't fade much and is very long lasting. Wouldn't be without a collection in my cupboard it's my go to hair toner.

International review
Review from influenster.com
Helpful?346Q3Y60Z4UP13154365503
Apr 1, 2018
blondie7
5 out of 5 stars review

Got rid of my brassy coloring! Fantastic product!

HIGHLY recommend!! My natural hair is medium brown and I had been steadily adding blonde to it, then decided to just bleach my whole head. It came out a horrible yellow-orange and was super brassy. I saw this on YouTube and decided to give it a try with the T18 and cream developer and it took all the brassiness out, leaving it a cool, silvery-blonde! I left it in for 30 minutes, so there was a little purple in my hair that had already been bleached more frequently, but I think it looks cool, most people told me they didn't even notice and they thought it was more white than purple—plus it will wash out in a few washes anyway. I recommend buying two boxes of the toner, especially if you have long hair, because I JUST made the cut with the one box and I only have a collar bone-length bob. I will probably buy a second box and just do a spot treatment on some of the roots that didn't get enough of the toner.

Review from wella.com
Helpful?346Q3Y60Z4UP13154365503