

Noughty 97% Natural Frizz Magic Serum
Key item features
- Noughty 97% Natural Frizz Magic Serum
-
Carefully curated natural ingredients assist in trapping moisture in the hair shaft, helping to reduce dryness, damage and breakage. The plant power in the Frizz Magic serum includes:
MARULA OIL
An oil your hair will go simply nuts for. Rich in essential fatty acids, it helps to coat the hair and trap moisture in the shaft.
DAIKON RADISH EXTRACT
Exceeds the performance of traditional silicones to increase the manageability and combing process of your hair. Also adds super shine.Our daikon seed extract is grown by a cooperative of farmers in the gorgeous Willamette Valley. The seeds used are often grown on multigenerational family farms where they truly understand and care about the impact that farming practices used today will have on future generations.
MUSHROOM EXTRACT
Great at breakfast, miraculous for the hair. Contains natural enzymes that help to protect from heat and increase hair’s elasticity for weird but wonderful natural heat protection.
WHEAT BRAN EXTRACT
Helps to power a reduction in volume and frizz even in the most humid conditions.CAMELLIA OIL
Packed with oleic acid, aka omega 9, which helps to control water loss in the hair. - By Noughty
Specs
- Hair care key benefitsFrizz Control
- Hair typeAll Hair Types, Frizzy, Curly, Wavy
- BrandNoughty
- Hair product formSerums
- Product net content uomCount
- Product net content parent1 Count
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About this item
Product details
Carefully curated natural ingredients assist in trapping moisture in the hair shaft, helping to reduce dryness, damage and breakage. The plant power in the Frizz Magic serum includes:
MARULA OIL
An oil your hair will go simply nuts for. Rich in essential fatty acids, it helps to coat the hair and trap moisture in the shaft.
DAIKON RADISH EXTRACT
Exceeds the performance of traditional silicones to increase the manageability and combing process of your hair. Also adds super shine.
Our daikon seed extract is grown by a cooperative of farmers in the gorgeous Willamette Valley. The seeds used are often grown on multigenerational family farms where they truly understand and care about the impact that farming practices used today will have on future generations.
MUSHROOM EXTRACT
Great at breakfast, miraculous for the hair. Contains natural enzymes that help to protect from heat and increase hair’s elasticity for weird but wonderful natural heat protection.
WHEAT BRAN EXTRACT
Helps to power a reduction in volume and frizz even in the most humid conditions.
CAMELLIA OIL
Packed with oleic acid, aka omega 9, which helps to control water loss in the hair.
- Noughty 97% Natural Frizz Magic Serum
-
Carefully curated natural ingredients assist in trapping moisture in the hair shaft, helping to reduce dryness, damage and breakage. The plant power in the Frizz Magic serum includes:
MARULA OIL
An oil your hair will go simply nuts for. Rich in essential fatty acids, it helps to coat the hair and trap moisture in the shaft.
DAIKON RADISH EXTRACT
Exceeds the performance of traditional silicones to increase the manageability and combing process of your hair. Also adds super shine.Our daikon seed extract is grown by a cooperative of farmers in the gorgeous Willamette Valley. The seeds used are often grown on multigenerational family farms where they truly understand and care about the impact that farming practices used today will have on future generations.
MUSHROOM EXTRACT
Great at breakfast, miraculous for the hair. Contains natural enzymes that help to protect from heat and increase hair’s elasticity for weird but wonderful natural heat protection.
WHEAT BRAN EXTRACT
Helps to power a reduction in volume and frizz even in the most humid conditions.CAMELLIA OIL
Packed with oleic acid, aka omega 9, which helps to control water loss in the hair. - By Noughty
Specifications
Hair care key benefits
Hair type
Brand
Hair product form
Warranty
Warranty information
Ingredients
Ingredients
Aqua/Water/Eau, C13-15 Alkane, Cetearyl Alcohol, Propanediol, Cetrimonium Chloride, Behentrimonium Chloride, Phenoxyethanol, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Hydroxyethylcellulose, Trametes Versicolor Extract, Polyquaternium-37, Raphanus Sativus (Radish) Seed Extract, Cetearyl Nonanoate, Butyrospermum Parkii (Shea) Butter, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Camellia Oleifera Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Triticum Vulgare (Wheat) Bran Extract, Sclerocarya Birrea (Marula) Seed Oil, Citric Acid, Helianthus Annuus (Sunflower) Seed Extract, Leuconostoc/Radish Root Ferment Filtrate, Linoleic Acid, Glycerin, Parfum (Fragrance), Sodium Benzoate, Butylene Glycol, Ethylhexyl Isononanoate, Trisodium Ethylenediamine Disuccinate, Citrus Sinensis (Sweet Orange) Oil, Potassium Sorbate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Limonene, Hexyl Cinnamal.
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Customer ratings & reviews
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Showing 1-3 of 119 reviews
I love this serum! It's
[This review was collected as part of a promotion.] I love this serum! It's nothing like the other serums I've tried, which tend to be oily and weigh down my fine hair. A tiny amount goes a long way, keeping flyaway frizz in check when I scrunch out the crunch.
Naughty Noughty Serum
[This review was collected as part of a promotion.] It's been years since I used serum on my curls because I'd held on to the belief that serum = silicone. Then I spotted serum on Noughty's website and thought aha! Knowing their brand values, I decided to try it and ohhh is my hair grateful 🤩 The consistency is just nice for spreading between my hands and through my curls and it boosts my definition and shine - what a happy discovery ➰
I brought this product as
[This review was collected as part of a promotion.] I brought this product as recommended through the hair quiz. I have wavy but very frizzy hair and this serum really helps. I love that it can be used on wet hair but is also effective on dry hair to tame any frizz that didn't get the message or as refresh between washes. Smells great too! Love it!


