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Susan Westcott Alessandri

Visual Identity: Promoting and Protecting the Public Face of an Organization, (Paperback)

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Key item features

Visual Identity: Promoting and Protecting the Public Face of an Organization, (Paperback)
Author: Routledge
ISBN: 9780765622679
Format: Paperback
Publication Date: 2009-10-15
Page Count: 178

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
October, 2009
Pages
178
Subgenre
Public Relations

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Product details

A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.

Visual Identity: Promoting and Protecting the Public Face of an Organization, (Paperback)
Author: Routledge
ISBN: 9780765622679
Format: Paperback
Publication Date: 2009-10-15
Page Count: 178

info:

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

October, 2009

Warranty

Warranty information

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