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Hero image 0 of Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking, (Hardcover), 0 of 1

Don Wright

Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking, (Hardcover)

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Key item features

Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking, (Hardcover)
Author: Wiley
ISBN: 9780471522645
Format: Hardcover
Publication Date: 1991-09-03
Page Count: 244

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
September, 1991
Pages
244
Subgenre
Banks & Banking

Current price is $277.49

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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking, (Hardcover)
Author: Wiley
ISBN: 9780471522645
Format: Hardcover
Publication Date: 1991-09-03
Page Count: 244

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

September, 1991

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