Pre-Owned Words That Work: It's Not What You Say, It's What People Hear (Hardcover) 1401302599 9781401302597

Name: Pre-Owned Words That Work: It's Not What You Say, It's What People Hear (Hardcover) 1401302599 9781401302597
Brand: Grand Central Publishing
SKU: 3019479255
Price: 4.1 USD
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Title: Words That Work: It's Not What You Say, It's What People Hear
Book Format: Hardcover
ISBN10: 1401302599
EAN: 9781401302597
Genre: LANGUAGE ARTS & DISCIPLINES / Communication Studies
Author: Luntz, Frank
Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Textbooks
Pages
350
Reading level
Grade 2
Edition
1

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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Title: Words That Work: It's Not What You Say, It's What People Hear
Book Format: Hardcover
ISBN10: 1401302599
EAN: 9781401302597
Genre: LANGUAGE ARTS & DISCIPLINES / Communication Studies
Author: Luntz, Frank
Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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Pre-Owned: Good

A well-cared-for item that has seen limited use but remains in great condition. Item and instructions are complete and included.

What is the Walmart Pre-Owned Program?

See here for additional details & specific condition qualifications.

Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

Save even more on top brands & your most-loved items.

30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability

Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Textbooks

Pages

350

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