Marketing and Consumer Psychology: The Aging Consumer : Perspectives from Psychology and Economics (Hardcover)
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Marketing and Consumer Psychology: The Aging Consumer (Hardcover)
Specs
- Book formatHardcover
- Fiction/nonfictionNon-Fiction
- Pages328
- Age range65 Years & Up
- PublisherTaylor & Francis
- Original languagesEnglish
Current price is USD$201.63
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First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution.
This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.
Marketing and Consumer Psychology: The Aging Consumer (Hardcover)
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Specifications
Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Psychology/Social Psychology, Business & Economics/Marketing - Research, Psychology/Applied Psychology, Business & Economics/Consumer Behavior - General
Pages
328
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