Schwarzkopf Professional Igora Royal Permanent Hair Color Creme Dye (7-1 Medium Ash Blonde)

What it is: The Schwarzkopf Professional's heritage color brand IGORA ROYAL presents high-definition color with incredible coverage and retention. With over 80+ gorgeous intermixable shades to choose from, stylists can count on IGORA ROYAL to create exciting, long-lasting color for every client, even under the most challenging conditions. What it does: The IGORA ROYAL product range was developed alongside professional colorists to create true-to-swatch results, providing stylists with maximum creativity, bold color options and reliable coverage. Stylists can expect up to 100% white hair coverage with unparalleled color vibrancy and retention. IGORA ROYAL addresses common client needs such as total coverage and increased scalp comfort. The permanent color creme features lipid carriers that boost color pigment penetration and seal the hair's surface for long-lasting retention and consistent color distribution, even on porous hair. Schwarzkopf Professional's IGORA ROYAL delivers beautiful color with uncompromising coverage and unbeatable retention. What else you need to know: Usage of shades with up to 100% white hair coverage: Use 3%, 6%, 9% or 12% developer. Mixing ratio 1:1. Apply on dry hair. Allow to develop for 30 - 45 minutes. Rinse well. Shampoo and neutralise with BC Bonacure Color Save products. Use 3% Color & Care Developer when colouring darker. Use 6% Color & Care Developer for tone-on-tone, colouring 1 tone lighter or for coverage. Use 9% Color & Care Developer for colouring 1-2 tones lighter. Use 12% Color & Care Developer for colouring 2-3 tones lighter. For worn out colour on previously tinted hair please proceed a dual application; the colourist method for previously coloured hair. Additional heat is optional and reduces the developing time by a third. Usage of shades with up to 50% white hair coverage: Use 3%, 6%, 9% or 12% developer. Mixing ratio 1:1. Apply on dry hair. Allow to develop for 30 - 45 minutes. Rinse well. Shampoo and neutralise with BC Bonacure Color Save products. Use 3% Color & Care Developer when colouring darker. Use 6% Color & Care Developer for tone-on-tone, colouring 1 tone lighter or for coverage. Use 9% Color & Care Developer for colouring 1-2 tones lighter. Use 12% Color & Care Developer for colouring 2-3 tones lighter. If a shade with 50% coverage has been chosen as the target shade, for hair that is 2 or more levels lighter a corresponding base tone (-0, -4) needs to be added using a mixing ratio 2:1 (40g 4-99 + 20g 4-0). For worn out colour on previously tinted hair, please proceed with a dual application; the colorist method for previously coloured hair. Additional heat is optional and reduces the developing time by a third.