Maidenform One Fab Fit Everyday Modern Demi Underwire Bra Cinnamon Butter 40B Women's
Maidenform One Fab Fit Everyday Modern Demi Underwire Bra Cinnamon Butter 40B Women's
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Maidenform One Fab Fit Everyday Modern Demi Underwire Bra Cinnamon Butter 40B Women's

Key item features

  • Style DM7543
  • SmartZone cups for uplift where you need it
  • Wear 2 ways! Adjustable convertible straps
  • Supportive, seamless foam-lined underwire cups
  • Hook-and-eye back close
  • Smooth moves! Satin-smooth fabric
Current price is $30.96
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Customer ratings & reviews

4.1 out of 5 stars
stars968 ratings496 reviews
How item rating is calculated
  1. 5 stars60% (584)
  2. 4 stars16% (151)
  3. 3 stars8% (82)
  4. 2 stars5% (50)
  5. 1 star10% (101)

Reviews summary

Pros

  • : Provides additional support for larger busts.
  • : Offers multiple shades to select from.
  • : Fits comfortably and accurately according to size.

Neutral

  • : Can be robust, but also prone to flimsiness.

Cons

  • : Cups may not conform to individual breast shapes, leading to gapping and discomfort.
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Showing 1-3 of 496 reviews

Mar 20, 2026
Lillap
5 out of 5 stars review

Seller Verified Purchase

Great comfy bra

This is by far my favorite bra. I have worn this style/brand as a comfortable go to for a while now. There was a sharp spot right next to hook in back where fabric had been melted together. I snipped the corner of it off and bra is great now. I'm a solid 36c and that size fits great.

Review from Maidenform
Helpful?2EW3P23LF0WG110604106
Apr 4, 2026
BrendaBB
5 out of 5 stars review

Seller Verified Purchase

SO GOOD

I love it so much but I did size up from 36B to 38B in this particular style. I wear this one a lot, it's so soft, comfortable, gives beautiful round shape, and totally smooth under T-shirts

Review from Maidenform
Helpful?2EW3P23LF0WG110604106
Jan 30, 2026
Darlan
5 out of 5 stars review

Seller Verified Purchase

Best bra ever!

My favorite ❤️ bra. 40D. So comfortable even with the wire and so far the wire hasn't come poking out of the fabric side. Now the only problem is straps falling off my shoulders.

Review from Maidenform
Helpful?2EW3P23LF0WG110604106