L'Oreal Paris Feria Permanent Hair Color, T53 Moonlit Tortoise Cool Medium Brown
L'Oreal Paris Feria Permanent Hair Color, T53 Moonlit Tortoise Cool Medium Brown
Hero image 0 of L'Oreal Paris Feria Permanent Hair Color, T53 Moonlit Tortoise Cool Medium Brown, 0 of 7
Visit the L’Oréal Paris Store

L'Oreal Paris Feria Permanent Hair Color, T53 Moonlit Tortoise Cool Medium Brown

3.1 stars out of 2501 reviews
(3.1)|
2,501 ratings

Key item features

L'Oreal Paris Feria Permanent Hair Color, T53 Moonlit Tortoise Cool Medium Brown

  • Never leaves hair dull or flat
  • Delivers trendy, shimmering, fashionable, and multi-tonal hair colors
  • The Power Shimmer Conditioner seals and smooths
  • Won't wreck or ravage hair
  • Packaging may vary
Current price is $14.99
Price when purchased online
  • Free 90-day returns

How do you want your item?

Try 30 days of Free Shipping with Walmart+! Choose plan at checkout.
How do you want your item?
Columbus, 43215
Arrives by Tue, Apr 7
Sold by Get It Wholesale Empire
Fulfilled by Walmart
4.413207547169812 stars out of 5, based on 531 seller reviews(4.4)
Report an issue with this seller
Free 90-day returns
walmart plus

Get free delivery, shipping and more*

*Restrictions apply

About this item

Product details

Specifications

Directions

Warranty

Ingredients

Customer ratings & reviews

3.1 out of 5 stars
stars2,501 ratings2,390 reviews
How item rating is calculated
  1. 5 stars41% (1,021)
  2. 4 stars10% (249)
  3. 3 stars6% (153)
  4. 2 stars7% (186)
  5. 1 star36% (892)

Reviews summary

Pros
  • : Describes a deep, bold color tone.
  • : Produces a bold, intense shade with good coverage.
Neutral
  • : Can produce vibrant results, but may vary in tone and consistency.
Generated by AI

Customer photos

  • +410 images
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 2,390 reviews

Mar 20, 2026
Venus
5 out of 5 stars review

Seller Verified Purchase

Excellent Hair Colour -Why it works so well.

L'Oréal Paris Feria gives multi dimension shimmer - those blue black tones catches the light. It includes a bond care to help keep hair stronger and smoother, had a vegan formula that I love. I always have soft shiny nice smelling hair. Highly recommend. Only drawback is I wish it was cheaper.

International review
Review from walmart.ca
Helpful?5NW23NW3Z4YS10997283
Dec 19, 2025
Walmart customer
5 out of 5 stars review

Seller Verified Purchase

Nice color but not as bright as on box

I got bright auburn and I wouldn't say it's bright auburn jet auburn but I love it and i didn't have to spend as much as at the salon!

International review
Review from walmart.ca
Helpful?5NW23NW3Z4YS10997283
Mar 1, 2026
Kathy
Top Reviewer
Item details
Hair color shade: Brown
Sold and shipped byGet It Wholesale Empire
5 out of 5 stars review

Verified Purchase

it didn't come with my regular food order.l, hate when this happens and I spend the next couple of days looking for it in my mailbox

Helpful?5NW23NW3Z4YS10997283