L'Oreal Paris Feria Permanent Hair Color, T53 Moonlit Tortoise Cool Medium Brown
L'Oreal Paris Feria Permanent Hair Color, T53 Moonlit Tortoise Cool Medium Brown
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L'Oreal Paris Feria Permanent Hair Color, T53 Moonlit Tortoise Cool Medium Brown

Key item features

L'Oreal Paris Feria Permanent Hair Color, T53 Moonlit Tortoise Cool Medium Brown

  • Never leaves hair dull or flat
  • Delivers trendy, shimmering, fashionable, and multi-tonal hair colors
  • The Power Shimmer Conditioner seals and smooths
  • Won't wreck or ravage hair
  • Packaging may vary
Current price is $14.00
Price when purchased online
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Sold by Get It Wholesale Empire
Fulfilled by Walmart
4.424137931034482 stars out of 5, based on 581 seller reviews(4.4)
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Customer ratings & reviews

3.2 out of 5 stars
stars2,514 ratings2,397 reviews
How item rating is calculated
3.6
3.7
3.6
3.4
3.0
  1. 5 stars41% (1,027)
  2. 4 stars10% (251)
  3. 3 stars6% (153)
  4. 2 stars8% (189)
  5. 1 star36% (894)

Reviews summary

Pros

  • : Produces intense, long-lasting color.
  • : Describes natural-looking color tone.
  • : Produces a bold, intense shade with good coverage.

Neutral

  • : Can be vibrant and natural-looking, but may not match box color.
  • : Can be vibrant and true, but may also turn out uneven or darker.
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Showing 1-3 of 2,397 reviews

Mar 20, 2026
Venus
5 out of 5 stars review

Seller Verified Purchase

Excellent Hair Colour -Why it works so well.

L'Oréal Paris Feria gives multi dimension shimmer - those blue black tones catches the light. It includes a bond care to help keep hair stronger and smoother, had a vegan formula that I love. I always have soft shiny nice smelling hair. Highly recommend. Only drawback is I wish it was cheaper.

International review
Review from walmart.ca
Helpful?5NW23NW3Z4YS10997283
May 4, 2026
Cyngar
5 out of 5 stars review

Seller Verified Purchase

Feria hair color

Been using for years.Excellent hair dye..has 3 color tints!lasts 4 or 5 weeks.Also good conditioner leaves hair very shiny.Never damaged my scalp.

International review
Review from walmart.ca
Helpful?5NW23NW3Z4YS10997283
Dec 19, 2025
Walmart customer
5 out of 5 stars review

Seller Verified Purchase

Nice color but not as bright as on box

I got bright auburn and I wouldn't say it's bright auburn jet auburn but I love it and i didn't have to spend as much as at the salon!

International review
Review from walmart.ca
Helpful?5NW23NW3Z4YS10997283