I Heart Eyewear started out of a passion for bringing forth eyewear that creatively reflects the unique personality of the individual wearing them. Melissa Scoppettone, president and founder of I Heart Eyewear, grew up in the optical business and her dad's company, Ron's Optical. She took over operations of the business from her dad, Ron, back in 2006. Melissa saw a need for timeless and trendsetting eyewear at affordable prices, which lead to the creation of I Heart Eyewear.