101 Successful PR Campaign Tips Paperback 1602750378 9781602750371 Mary White

101 Successful PR Campaign Tips introduces you to the vast world of public and media relations. Whether you are a seasoned professional or are just starting out in public relations, this handy book will guide you through writing a perfect press release, how to create and manage your contacts, resources for distribution and most importantly, what NOT to do in your public relations campaign!