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L'Oreal Paris Superior Preference Permanent Hair Color, Fade-Defying, RR-04 Intense Dark Red, 1 Kit

L'Oreal Paris Superior Preference Permanent Hair Color, Fade-Defying, RR-04 Intense Dark Red, 1 KitL Oreal Paris Superior Preference Permanent Hair Color Fade Defying RR 04 Intense Dark Red 1 Kit
Hair Color Shade:RR04 Intense Dark Red-Out of stock
Size:1 Kit-Out of stock

Key item features

  • L'Oreal Paris Superior Preference Permanent Hair Color, Fade-Defying, RR-04 Intense Dark Red, 1 Kit L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color
  • Get up to 9 weeks of luminous and fade-defying color
  • Enjoy a perfect concentration of long-lasting dyes combined with conditioning gel texture for better hair fiber coating
  • Experience a no-drip texture with the new conditioning gel formula for an improved experience and more precise application
  • Shine Protect Conditioner infused with a UV filter and Vitamin E helps keep first day color vibrancy and provide silky, resilient hair
  • This kit includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves, and an instruction leaflet
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Customer ratings & reviews

4.4 out of 5 stars
stars17.8K ratings8,527 reviews
How item rating is calculated
4.8
4.8
4.4
4.3
4.0
3.3
  1. 5 stars74% (13.1K)
  2. 4 stars12% (2,081)
  3. 3 stars5% (851)
  4. 2 stars3% (478)
  5. 1 star7% (1,292)

Reviews summary

Pros

  • : Application process is straightforward with clear instructions.
  • : Directions are easy to follow and understand.
  • : Produces a color that resembles natural hair color.
  • : Produces vibrant, long-lasting color with good coverage and shine.
  • : Covers gray hair completely and uniformly.

Neutral

  • : Can be long-lasting, but may fade over time.
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  • +5765 images
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Showing 1-3 of 8,527 reviews

Apr 29, 2026
Bellajo
Top Reviewer
Item details
Hair color shade: Medium Ash Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

I'd buy again

Didn't notice till I saw pictures that the front of my hair from last dye looked red orangish. Someone suggested this ash shade that would tone it down. Had a good conditioning packet that made my hair soft. It fixed my hair and it looks a lot better this shade!

Helpful?5PZCA6OXRO1X10543980
Feb 17, 2026
sharon
Item details
Hair color shade: Md Copper Br
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Been using forever

My favorite but it’s hard to find

Helpful?5PZCA6OXRO1X10543980
Jun 10, 2025
None
Item details
Hair color shade: Extra Light Natural Blonde
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Excellent product as usual and so is the shipper!

I have been using the 9-1/2 NP lightest blonde hair color for several years. My hair is light grey with a great blend of blonde and calls for a six week coloring cycle when dullness begins. “Preference” is the only product I’ve used for over 30 years. And, happy to report, so is the 9-1/2 NP natural Blonde kit! By the way, I am a young 77 year old woman… and, young men are always asking me out!! lol:) I also have a pixie hair cut and a small frame which accents me %26 my hair choices. Once again, thanks for the opportunity to share my hair experiences!

Helpful?5PZCA6OXRO1X10543980