L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit
L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit
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L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit

Key item features

  • L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit
  • L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color is a long-lasting hair color that will provide you with up to 9 weeks of fade-defying color.
  • This hair color is suitable for all hair types and offers beautiful gray coverage.
  • One kit includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves, and an instruction leaflet.
  • The oil-in-gel formula has a no-drip texture which offers better hair adherence and combined with the Shine Protect Conditioner, hair will be left soft and silky to the touch.
  • The Shine Protect Conditioner is infused with a UV filter and Vitamin E to help keep first day color vibrancy and provide silky, resilient hair.
Current price is $11.97
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About this item

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Customer ratings & reviews

4.2 out of 5 stars
stars4,913 ratings4,819 reviews
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Reviews summary

Pros

  • : Application process is straightforward and smooth.
  • : Directions are easy to follow and understand.
  • : Provides vibrant, long-lasting color with a natural shine.
  • : Covers gray hair completely and evenly.
  • : Resists fading for several weeks.

Neutral

  • : Can be mild and pleasant, but also strong.
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Showing 1-3 of 4,819 reviews

Jan 21, 2026
Oxbough
5 out of 5 stars review

Seller Verified Purchase

Great natural looking dark blond colour

Ultra ash dark blonde doesn’t have the reddish colour that makes my hair look coloured. It just looks like my younger blond colour. Finally I can get the colour I want.

Review from walmart.ca
Helpful?73ZNWONYFZ4710453183
Feb 20, 2026
VeronicaG
5 out of 5 stars review

Makes hair feel fresh and shiny.

[This review was collected as part of a promotion.] I love this shade of black hair dye. It’s not too dark nor on the brown undertones side. It makes my hair look healthy and shiny after dye and lasts a long time. The instructions and all equipment to dye hair are provided in box for a beautiful touch up.

Review from influenster.com
Helpful?73ZNWONYFZ4710453183
Feb 10, 2026
Lori C
5 out of 5 stars review

Very moisturizing and non drying

[This review was collected as part of a promotion.] My daughter allowed me to play hair stylist. This is a non drying hair color with no mess and wonderful conditioning. She has sensitive skin and it didn’t itch her scalp. Left her hair with great volume and texture.

Review from influenster.com
Helpful?73ZNWONYFZ4710453183