L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit
L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit
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L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit

4.1 stars out of 4879 reviews
(4.1)|
4,879 ratings
L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kitL Oreal Paris Superior Preference Fade Defying Permanent Hair Color 5MB Medium Auburn 1 kit
Multipack Quantity:1

Key item features

  • L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit
  • L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color is a long-lasting hair color that will provide you with up to 9 weeks of fade-defying color.
  • This hair color is suitable for all hair types and offers beautiful gray coverage.
  • One kit includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves, and an instruction leaflet.
  • The oil-in-gel formula has a no-drip texture which offers better hair adherence and combined with the Shine Protect Conditioner, hair will be left soft and silky to the touch.
  • The Shine Protect Conditioner is infused with a UV filter and Vitamin E to help keep first day color vibrancy and provide silky, resilient hair.
Current price is $11.97
Price when purchased online
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One-time purchase $11.97

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Customer ratings & reviews

4.1 out of 5 stars
stars4,879 ratings4,807 reviews
How item rating is calculated
  1. 5 stars62% (3,011)
  2. 4 stars17% (852)
  3. 3 stars7% (326)
  4. 2 stars3% (168)
  5. 1 star11% (522)

Reviews summary

Pros
  • : Formula has a smooth and even consistency for easy use.
  • : Provides complete and even coverage of gray hairs.
  • : Provides vibrant, long-lasting color with a natural shine.
  • : Covers grays thoroughly and evenly.
  • : Resists fading for up to 9 weeks with minimal color loss.
Neutral
  • : Can be strong, but also mild and pleasant.
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Showing 1-3 of 4,807 reviews

Jan 21, 2026
Oxbough
5 out of 5 stars review

Seller Verified Purchase

Great natural looking dark blond colour

Ultra ash dark blonde doesn't have the reddish colour that makes my hair look coloured. It just looks like my younger blond colour. Finally I can get the colour I want.

International review
Review from walmart.ca
Helpful?73ZNWONYFZ4710453183
Apr 14, 2025
Stylish
5 out of 5 stars review

Astonishing Results!

(This review was collected as part of a promotion.) This L'Oreal hair colour provided astonishing results! I love the medium auburn hair colour, as it is a unique shade that is not too bright or dark. It added a bit of hair shiner and now my hair looks amazing. I appreciate this testing opportunity and I would definitely recommend this hair colour to everyone. I received this product for free from Topbox Marketing for testing and review purposes.

International review
Review from lorealparis.ca
Helpful?73ZNWONYFZ4710453183
Apr 10, 2025
fion fion fion
5 out of 5 stars review

nice

It really did a nice job. Completely covered by grays, blended well and I liked the color a lot. I was in-between the light brown and darkest blonde. I went with the brown and glad I did. I do wish they had more colors available. My hairstylist saw it and thought it looked good. Maybe not as much dimension that they described but adequate. I would recommend.

International review
Review from lorealparis.ca
Helpful?73ZNWONYFZ4710453183