L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit
L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit
Hero image 0 of L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit, 0 of 9
Overall pick
Visit the L’Oréal Paris Store

L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit

L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kitL Oreal Paris Superior Preference Fade Defying Permanent Hair Color 5MB Medium Auburn 1 kit
Multipack Quantity:1

Key item features

  • L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit
  • L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color is a long-lasting hair color that will provide you with up to 9 weeks of fade-defying color.
  • This hair color is suitable for all hair types and offers beautiful gray coverage.
  • One kit includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves, and an instruction leaflet.
  • The oil-in-gel formula has a no-drip texture which offers better hair adherence and combined with the Shine Protect Conditioner, hair will be left soft and silky to the touch.
  • The Shine Protect Conditioner is infused with a UV filter and Vitamin E to help keep first day color vibrancy and provide silky, resilient hair.
Current price is $11.97
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $11.97
Your usuals, on your schedule
Save time and stay stocked!
One-time purchase $11.97

How do you want your item?

Try 30 days for just $1! Choose a plan at checkout.
How do you want your item?
Ships to
Arrives by Mon, Jun 15
.
Order within 12 hr 36 min
Sold and shipped by Walmart.com
Free 90-day returns
This item is gift eligible
walmart plus

Try 30 days of Walmart+ for just $1!

T&C apply.

About this item

Product details

Specifications

Indications

Directions

Ingredients

Warnings

Customer ratings & reviews

4.2 out of 5 stars
stars4,913 ratings4,819 reviews
How item rating is calculated
  1. 5 stars62% (3,034)
  2. 4 stars17% (858)
  3. 3 stars7% (328)
  4. 2 stars3% (168)
  5. 1 star11% (525)

Reviews summary

Pros

  • : Application process is straightforward and smooth.
  • : Directions are easy to follow and understand.
  • : Provides vibrant, long-lasting color with a natural shine.
  • : Covers gray hair completely and evenly.
  • : Resists fading for several weeks.

Neutral

  • : Can be mild and pleasant, but also strong.
Generated by AI

Customer photos

  • +5255 images
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 4,819 reviews

Jan 21, 2026
Oxbough
5 out of 5 stars review

Seller Verified Purchase

Great natural looking dark blond colour

Ultra ash dark blonde doesn’t have the reddish colour that makes my hair look coloured. It just looks like my younger blond colour. Finally I can get the colour I want.

Review from walmart.ca
Helpful?73ZNWONYFZ4710453183
Feb 20, 2026
VeronicaG
5 out of 5 stars review

Makes hair feel fresh and shiny.

[This review was collected as part of a promotion.] I love this shade of black hair dye. It’s not too dark nor on the brown undertones side. It makes my hair look healthy and shiny after dye and lasts a long time. The instructions and all equipment to dye hair are provided in box for a beautiful touch up.

Review from influenster.com
Helpful?73ZNWONYFZ4710453183
Feb 10, 2026
Lori C
5 out of 5 stars review

Very moisturizing and non drying

[This review was collected as part of a promotion.] My daughter allowed me to play hair stylist. This is a non drying hair color with no mess and wonderful conditioning. She has sensitive skin and it didn’t itch her scalp. Left her hair with great volume and texture.

Review from influenster.com
Helpful?73ZNWONYFZ4710453183