Business of Wine : A Global Perspective

The enjoyable nectar of grapes and the business of bringing wine to consumers has already had a long history, but never before has the wine industry seen so much change. The Business of Wine is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fascinating complexities of the business side of this international industry. The book provides substantive insight into the structure and economics of the industry as well as into the various trends and pressures which are currently affecting it. Wine lovers can go to a bookstore and find a myriad of guides to the wines of the world, however these volumes leave many gaps. The Business of Wine provides a global overview of wine as a business. While it is still possible to drive through Provence, Napa Valley or Mendoza, unearthing a unique case of undiscovered nectar, the real backbone of today's wine industry lies elsewhere. The structure and complex functions of the wine industry form this backbone and are examined in detail in The Business of Wine.