Online Marketing : A Customer-Led Approach (Paperback)

Name: Online Marketing : A Customer-Led Approach (Paperback)
Brand: Richard Gay; Alan Charlesworth; Rita Esen
SKU: 10177884
Price: 47.71 USD
Availability: OutOfStock

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Online Marketing: A Customer-Led Approach (Paperback)

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Publication date
September, 2007
Pages
560
Number in series
1
Original languages
ENG

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Product details

'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.

Online Marketing: A Customer-Led Approach (Paperback)

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Economics/Industries - Retailing, Business & Economics/E-Commerce - Digital Marketing

Publication date

September, 2007

Warranty

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