Impact of the Advertising Among the Rural People (Paperback)

INTRODUCTION

This research study is focused on the impact of television advertisements on the

rural customer behavior in the purchase of health drink products. In the introduction chapter,

the researcher has explained a brief introduction about the definition of advertising,

history of advertising, classification of advertising, an overview of Indian media, overview

of Indian rural market, consumer behavior, the role of television advertisement, the impact of television

advertisement, an overview of health drink products in India, the background of the study,

research problem, need for the study, objectives of

the study, hypotheses of the study, and chaptalization of this research.