As a young adult in the 90s I switched to this soap from Dove and have never stopped using it since. It doesn't paint-strip your skin like Ivory does, and it has the same high cleaning performance as Dove but smells a lot better. When it was introduced by Lever Brothers in the 90s they marketed it as a soap for the whole family - men, women and children could all use it - and in my opinion it still is that, although I'm not sure the current gang at Unilever knows exactly what to do with this product. They keep fiddling with the packaging and trying to feminize the marketing, but I don't care as long as it's the same product inside the box. I've been living in Asia for most of my adult life and I am so loyal to this soap that I usually bring a box of Lever 2000 back with me whenever I make a trip to the US. Every Christmas I live in fear that I will get to the stores and I won't be able to find it anymore, I hope that never happens!