My husband and I have used Lever2000 since it first hit the shelves and have been 100% loyal to the brand. Unfortunately the recent changes have ruined what used to be a great soap. As other reviewers have said, it doesn't lather as it used to, and our skin is no longer feeling the same after using it. The packaging change is unfortunate, and the new shape is terrible. The bar is uncomfortable in my hand, difficult to hold onto (I drop it every time without fail) and after just a few days it turns into a skinny piece that is unusable unless you roll it into a ball. Bring back the old formulation and the old shape - both were differentiators in the market. There's nothing out there like the true original Lever2000.