I appreciate the fact that the old & new filters fit all of pitchers. That type of genius change lets me know you were really thinking about your customers. This makes it simple & I will remain a loyal customer, since I don't have to change out or throw out my old filters when I purchase new pitchers. I convinced an elderly friend of how simple it would be to use your pitchers instead of having water delivered. I bought her two pitchers, 1 for the refrigerator & 1 to sit on her counter. She was extremely happy w/ your pitchers, the ease of using the filters & most of all the water taste great. No more waiting for a delivery person that has been showing up late anymore, she cancelled her water delivery & saved some money. Enough of me going on & on. But I truly do mean every word. Also, love the new filters design & not having to soak them.