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Customer reviews & ratings

4.3
Average Rating:(4.3)out of 5 stars
93 ratings
85%Recommended(24 of 28)
5 stars
63
4 stars
11
3 stars
7
2 stars
4
1 star
8
5 stars
63
4 stars
11
3 stars
7
2 stars
4
1 star
8
Most helpful positive review
Average Rating:(5.0)out of 5 stars
Totally Works! :)
It works!! I honestly wasnt expecting it to work so well but it totally got rid of all the yellow tones in my hair. Ive been wanting to go platinum for a while so I bleached my hair, but it was pretty yellow after the bleaching. I left this shampoo in my hair for about 20 minutes during a shower, and after I dried my hair it looked super platinum. Be careful though, it can leave lavender looking streaks in your hair if you leave it in too long (maybe dont do 20 minutes like I did). The curled hair pic is before I used the shampoo.
Most helpful negative review
12 customers found this helpful
Average Rating:(1.0)out of 5 stars
Beware if you have sensitive skin!
This shampoo caused an allergic reaction after one use; I got a red, itchy rash on my neck! Luckily my scalp wasn't affected. I should have known that a super bright purple shampoo HAS to be loaded with chemicals and dyes. Yep. Check the label. I'll keep using the not-so-bright-purple L'oreal Everpure Blonde shampoo, which is super gentle AND effective against brassiness.
Most helpful positive review
Average Rating:(5.0)out of 5 stars
Totally Works! :)
It works!! I honestly wasnt expecting it to work so well but it totally got rid of all the yellow tones in my hair. Ive been wanting to go platinum for a while so I bleached my hair, but it was pretty yellow after the bleaching. I left this shampoo in my hair for about 20 minutes during a shower, and after I dried my hair it looked super platinum. Be careful though, it can leave lavender looking streaks in your hair if you leave it in too long (maybe dont do 20 minutes like I did). The curled hair pic is before I used the shampoo.
Most helpful negative review
12 customers found this helpful
Average Rating:(1.0)out of 5 stars
Beware if you have sensitive skin!
This shampoo caused an allergic reaction after one use; I got a red, itchy rash on my neck! Luckily my scalp wasn't affected. I should have known that a super bright purple shampoo HAS to be loaded with chemicals and dyes. Yep. Check the label. I'll keep using the not-so-bright-purple L'oreal Everpure Blonde shampoo, which is super gentle AND effective against brassiness.
<li>Renews and refreshes faded highlights<li>Removes dull yellow in gray/white hair<li>Leaves hair shiny without residue
93 reviews
Average Rating:(5.0)out of 5 stars

Totally Works! :)

It works!! I honestly wasnt expecting it to work so well but it totally got rid of all the yellow tones in my hair. Ive been wanting to go platinum for a while so I bleached my hair, but it was pretty yellow after the bleaching. I left this shampoo in my hair for about 20 minutes during a shower, and after I dried my hair it looked super platinum. Be careful though, it can leave lavender looking streaks in your hair if you leave it in too long (maybe dont do 20 minutes like I did). The curled hair pic is before I used the shampoo.

  • Quality
  • Feeling
  • Texture
  • Ease of use
  • Smell
Helpful?
Average Rating:(5.0)out of 5 stars

It works

I know there's a few negative reviews about the smell and irritation. Well here is my review.. o thought it wouldn't work but it DOES! Just follow directions as it says on the bottle or leave in for a bit longer. I did my own hair blonde and all the bottom half was orange red. I ran out of options to try and get rid of the orange so a friend recommended this to me. So as soon as I tried it it started working the brassy red orange turned to blonde. You can see the results more once your hair starts drying.

Helpful?
Average Rating:(5.0)out of 5 stars

Love It

Verified purchase

My friend told me about this and I tried it and everytime I use it someone compliments my hair. I did my hair from brown to blonde by myself so if course I still had a lot of orange and brassiness and this really took a lot of it out and left it platinum blonde I leave it In for at least 20 mins !

Helpful?
Average Rating:(5.0)out of 5 stars

Awesome to save blonde hair

Verified purchase

This is the best shampoo that I've used for an amazing price, that keeps my blonde from fading

Helpful?
Average Rating:(5.0)out of 5 stars

Helped my hair TREMENDOUSLY, made it blonder and i love it.. first time user and ill Forever use this if going lighter!

Helpful?
Average Rating:(5.0)out of 5 stars
Verified purchase

this product is great my grey hair was yellowing my niece hairdresser recommended it and no more yellow

Helpful?
Average Rating:(5.0)out of 5 stars

Works

Verified purchase

This keeps blonde hair blonde.

Helpful?
Average Rating:(5.0)out of 5 stars
Verified purchase

Great item and fast shipping!

Helpful?
Average Rating:(3.0)out of 5 stars

I'm not ready to give up on this product but not sold either. I followed the directions on the back and didn't really notice a big change. I'll give it another try, leave it in for a little longer and see what happens. I also didnt really care for the scent.

Helpful?
Average Rating:(1.0)out of 5 stars

Beware if you have sensitive skin!

This shampoo caused an allergic reaction after one use; I got a red, itchy rash on my neck! Luckily my scalp wasn't affected. I should have known that a super bright purple shampoo HAS to be loaded with chemicals and dyes. Yep. Check the label. I'll keep using the not-so-bright-purple L'oreal Everpure Blonde shampoo, which is super gentle AND effective against brassiness.

Helpful?
Average Rating:(2.0)out of 5 stars

Just no

My hair looked heavy and limp after using this. What's more, the smell was so strong and perfumey I couldn't stand it. I had to wash my bed pillows next day. What in the world? But at least they added enough pigment to show up in my dried hair.

Helpful?
Average Rating:(5.0)out of 5 stars

Best purple shampoo out there!

I've tried lots of different purple shampoo's and this one is by far the best. It smells wonderful and keeps brassy and yellow tones out of my hair. Another plus is how shiny it makes my hair. It doesn't dry hair out like a lot of the other brands out there. It is very pigmented which is exactly what you want in a purple shampoo. I also recommend using this with the Clairol shimmer lights conditioner.

Helpful?
Average Rating:(4.0)out of 5 stars

So far, so good.

I have waist-length, fine, naturally blonde hair and after returning to blonde after years of dying it brown, it started growing out a little brassy. I've only used the shampoo three times so far, but I followed the directions (shampoo once, then repeat and let it sit) and I've already started to see a difference. It's lightning up again and becoming more silver than gold like it used to be. The only problem is it's a bit drying, so after I get it to the shade I want, I'm going to deep condition it a few times. I'm glad this seems to be lightning everything evenly and gradually because it offers me more control over the color. I definitely recommend it.

Helpful?
Average Rating:(5.0)out of 5 stars

Literally the best solution to brassy hair!

I had a yellow orange mop for hair and I was so unhappy with it. It was the result of multiple box bleaches and it looked awful. I tried this as a last resort as I saw Walmart had it and doubted it would even help a bit. After one use of leaving it on for 10 minutes and there was a very noticeable difference, less brassiness. Here I am after 4 uses of 10-20 minutes each and I am so so happy with my hair. I hated my hair and it made me feel really bad about the way I look. This shampoo is literally the best. It's given me a very light ashy blonde with lilac/silver tones mixed in, which I absolutely love! I feel so amazing! This shampoo is literally the only shampoo I will ever use if I stay blonde.

Helpful?
Average Rating:(5.0)out of 5 stars

I would buy this product again

Verified purchase

I use this product once a week and it keeps my highlights nice and bright [This review was collected as part of a promotion.]

Helpful?
Average Rating:(5.0)out of 5 stars

To get the silvery sheen to my hair

Verified purchase

I wash my hair daily with this and let it sit for several minutes. It is giving me the amount of silver that I want

Helpful?
Average Rating:(4.0)out of 5 stars

purple shampoo

Unlike the other review I bought this shampoo from a salon due to my hair having yellow tint after highlighted. It helped to tone down the yellow. Me and my husband both like the smell of this shampoo. I would deffinently buy this shampoo again.

Helpful?
Average Rating:(4.0)out of 5 stars

Does what it is supposed to do

I don't LOVE the scent but it's not terrible like some other reviews I read. From my research this is supposed to be the Cadillac of Purple shampoos. It took a lot of the brassy tones out leaving my hair a very pretty soft blonde.

Helpful?
Average Rating:(4.0)out of 5 stars

I will buy this again

Verified purchase

Nice scent does great job of highlighting silver . Haur left soft and manageable.

Helpful?
Average Rating:(3.0)out of 5 stars

Not disappointed

I just bought this shampoo today, when I started blow drying my hair I was slightly disappointed but after styling my hair I did notice that the yellow hues in my hair are gone. If you are looking for a dramatic change this shampoo isn't for you. If you have extremely brassy yellow orange hair you are not going to see the results you were hoping for. For my purpose this worked just enough for me to be happy with my purchase. Would recommend for people who need a refresh in blond hair that is starting to lose that salon freshness and are on a budget. As for the smell of it, I'm not a fan..

Helpful?
Electrode, App-reviews-app, Comp-d68ecb39-dc63-409f-a532-8acba2c4c99c, DC-eus2-prod-a2, ENV-prod-a, PROF-PROD, VER-22.4.3, SHA-f7d5d773c4aed1253b9c82c04fa4514d41e2f133, CID-