I have been using Coconut Soft Curls along with the coconut shampoo and conditioner for a few months now. I have been trying to use up some older products, so I have been alternating pretty much every other day with my DE products and the older products. However, even without using the DE products every day, my hair is noticeably softer, shinier, and less frizzy! And it smells fabulous! The soft curls cream works well by itself but works better in conjunction with another styling product. I use a hair spray meant for curly hair after working in the cream. Without the hair spray, I find that my hair is a bit frizzier (yet not out of control frizzy by any means). The soft curls cream leaves my curls soft yet defined. Even when I use other brands' shampoos and confditioners with the soft curls cream, it works nicely. The only product I know of that is similar to this cream is Beyond the Zone's Noodle Head cream, which is what I have been using for a while... both are white creams that dry clear in your hair. I think the soft curls cream has 3 advantages over the Noodle Head cream: 1) it's all natural (Noodle Head is made with synthetic wax and chemicals and whatnot), 2) it smells better, and 3) it dissolves more clear in my hair (the Noodle Head often leaves behind white streaks in my hair if I don't carefully comb it through my hair). My only complaint would be the cost, but it does seem that a little bit goes a long way with the cream. Overall, I'm very pleased with my DE regimine of the coconut shampoo, conditioner, and soft curls cream. I plan to stick with it indefinitely!