By and large I love my new Samsung 40 inch set; color is crisp and clear; set is very attractive and the price is terrific. BUT consumers should note some deceptive advertising by Samsung. The specs say the resolution is 1080p and something called the Clear Motion Rate[CMR] is 120; in other places it says the HZ is 120. Not so!! The HZ is only 60 which, technically, means the picture is not as crisp as it would be for a TV set with 120Hz. When I came upon another reader who flagged the discrepancy, I did my own research and found a consumer Web site that said of this particular model: "Video processing: In case you were wondering whether the 120 CMR improves motion resolution to the level of a true 120Hz TV, it doesn't. In our tests the TV could only achieve the 300-odd lines that most 60Hz TVs measure, as opposed to the 600 lines of a typical 120Hz TV like the Panasonic E60." That's a lot of jargon. But here's the bottom line: I find the crispness on my set just fine; indeed, for those looking to get more value for their Samsung, I absolutely recommend this TV!! I only wish Samsung wouldn't be so "cute" in its marketing. One last thought. If I had known the HZ was only 60 instead of 120, I probably wouldn't have purchased this set. However, I truly cannot tell the difference. So ironically, I think I made the right choice. Perhaps I should do less research and simply enjoy this great TV, which I'm now doing. Buffy3
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