For comparison, my favorite Tassimo coffees are Kenco Medium Roast, Nabob, Maxwell House, and Kenco Columbian. All are medium roast with the exception of Kenco Columbian. I also have some Jacobs Kronung, Maxwell House Cappuccino and Corner Coffee House Vanilla Latte I drink once in awhiile. I thought the Yuban was very, very rich tasting with absolutely no bitterness. It is very smooth, aromatic and leaves no aftertaste. I will most likely not buy Nabob anymore. I like Nabob, but the Yuban 100% Columbian has a better, milder taste. I drink my coffee black without sugar, so I tend to favor medium roast coffees. Kenco Medium Roast is heaven to me, and Yuban is right next to it. If you like bold, dark roast coffees, you might try Yuban as its flavor is quite good. I cannot comment on how it would hold up with sugar and cream in it. Hopefully, ok. Thanks.