It's the LipStick that the models, celebrities, runway girls wear. The only 2-Step 24 Hr. LipStick. Just put on the color, let dry a few minutes, apply sealer, gloss and go. No transfer, feather, crumble, fade. Convenience with a great price, available at Wal-Mart locally. Comes in 30 fabulous colors. I personally own many and wear them. I love the color selection. The dark deep reds do not seem to give your lips the dried out feeling . Whereas the lighter colors, some of them give a dry feeling to your lips when applied at first and on through wear. The color and gloss sealer needs a bit of a moisturizer or such in the mixture for this to not happen. Otherwise from that, I can not be without them. I love the long wear and not having to keep continuing to re apply throughout the day.