I already have a DSLR and my wife and oldest daughter have nice point and shoots, so what I really wanted was an inexpensive but good quality waterproof camera for an upcoming trip to the Florida Keys. I saw this little Nikon advertised and it looked like it would fit the bill perfectly. Now that I've had it for a few days, I have to say that I am really pleased! Picture and Video quality are very nice! Sure it's a basic camera with less optical zoom, fewer megapixels, and 720p video vs. 1080p. But, the photos and video look very good so far, and I've found that 720p video is just fine for most purposes, including clips I want to share with family and friends online. This camera feels very solidly built for the price. It has hardly any manual control settings, but that's actually part of the reason I bought it. I want it simple because I don't want to be fumbling around with settings while I'm snorkeling or playing in the water. I want something quick and easy. I LOVE the two big dedicated buttons on top for pictures and video - so convenient. This is also simple enough that my 7 year old daughter can use it with no trouble at all, and I'm kind of looking forward to "being in" some family pictures and video clips instead of just "taking" them - LOL. If I want the picture or video of a lifetime, I'll get out my DSLR, but for spontaneous fun pictures and video clips on the beach and playing in the water, I think this little camera is going to be perfect. The S31 camera fills a perfect niche for me in that I now have a "waterproof" camera, and it's going to allow for some new fun pictures and videos that I couldn't get before - and, at a really great price! In my experience so far, this camera is truly a bargain, and is perfect for kids to use as well. Can't wait to take it to the Florida Keys and make some new family memories! If you need a quality, yet inexpensive camera for the water, your kids, or just for someone who wants a simple, incredibly easy to use camera and who doesn't care about manual controls, this is a great camera. Based on my experience so far, it's absolutely worth the amazing bargain price and I highly recommend it. Nice job Nikon, in filling a specific niche so well!