After selling quite a few of these (am an Electronics Associate in the Boone, IA store), and watching a display in our store for several weeks, I decided to buy one for myself to use in our basement exercise area. The TV has several devices connected to it:
1. DirecTV HD Satellite DVR (HDMI)
2. Sony Slu-Ray Player with Internet Apps (NetFlix/Vudu/etc) (HDMI)
3. ROKU Streaming Player (Internet Apps like the Sony) (HDMI)
4. Antenna for Over The Air Reception. (Antenna Connector)
5. RCA $49 Sound Bar with Bluetooth (Wal-Mart) (Headphone or Optical out from TV)
Overall General Summary:
Excellent overall picture quality. Very strong color saturation and clarity. No picture adjustments in terms of "settings" other than reducing the default "sharpness". Most TVs come with edge enhancement or "sharpness" turned way up. It should not be done on a good quality HDTV, as all that is really happening is noise is being added to the edges that makes then appear more vivid, but it is really a form of video distortion. Some people like it, I don't.
I like that it has two forms of audio out, one analog and one digital (optical). The TV is very clever when using the headphone jack. It asks the user: are you using this as a headphone jack or do you want fixed level line out or variable level out. This kind of thoughtfulness does not go into many televisions. Performance with a sound bar is excellent. It actually has better audio balance than the 32" Vizio I had previously connected to the same sound bar.
The 3 HDMI ports are all in use and work as expected. No problems handshaking with multiple devices.
OTA (Over The Air) Tuner:
Upon connecting a small outdoor antenna, the scan for channels produced every available channel in the area, most at full scale signal levels. There is a very convenient bar graph of signal strength for every channel if you hit "Display" when on a given channel. As expected, the OTA picture quality is absolutely stunning if the source is good (like NFL football or a live HD news set).
Excellent price/performance ratio. The history of Hisense in our store over the last 1 1/2 years has been exemplary with very few returns or problems. Many people rave about the picture quality and indicate that they have never heard of "Hisense" before. Once people get over their non-familiarity with this brand, they end up with an HDTV that truly pleases them.
To address the "Hisense is new" issue, which even I am subject to (being a confirmed high end Samsung kinda guy), I purchased the 3 year extended warranty for this TV for all of $28. If an HDTV is going to fail, it will almost always fail in the first 30 days/90 days/ 1 year period. After a couple years, failure due to anything other than power problems (lightning or winter power fluctuations/surges when a storm hits), is extremely rare. After a couple years, therefore you should get the normal expected lifetime of > 60,000 hours, which, when translated into 10 hours a day viewing, yields greater than 10 years to half-brilliance of the display.
For a bedroom TV, this thing is a perfect fit. For any small room 2nd TV, it can't be beat. In a larger living room (and being a sports fan), I want a larger screen and more than the 60 Hz refresh rate that this Hisense offers. For what it is, this 40" Hisense is a terrific bargain with a brilliant picture and rich feature set.
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