Like any other hair dye, I did not expect my hair to come out looking like the box, but something similar and darker (since I have black hair). I've been dying my hair different tones of red (mostly darker reds, never Rihanna scream-out-loud red# and have never used the same hair dye, so I know which hair dye I like, which one works best and which one lasts. I usually use Garnier but I decided to try this one even though it is a tad bit more expensive than Garnier. The Garnier ones always dyes my hair but some of them don't last. I thought that maybe Feria would last and dye my hair, I've never had a red hair dye that hasn't dyed my hair regadless of the fact that it is black.
This is the first time a red hair dye did not dye my hair red.
Before I used this dye, my hair was a bit of a mix of colors. My tips were light brown, my roots black and everything else was a dark red with some brown #where the red faded). My red hair dye was fading and even though my hair color sounds weird, I thought it was awesome because the brown was where my waves were which added highlights to the red and the black faded into my red/brown dyed hair so it didnt look weird.
After this dye, my hair was all one color, usually when I dye my hair, because of the different colors, some parts will turn out more red than others, and even then it still looked awesome. This hair dye turned my whole hair one color, a super dark red black. You can only see the red in the sun, as a tint, but overall, it just looks black.
At first, as I was reading reviews and after opening the box, there was warning that says that I want to have the color on the box, I need to mix in ALL contents. So I thought that the other reviewers didn't mix all of the contents in because it comes with the developing bottle/cream, general tinted hair dye bottle, oil mix, and another red hair dye tube. The red was not mixed in with the generally used hair dye bottle. This was a bit weird, as no other hair dyes had this, the hair dye was always mixed before hand and only came in one hair dye bottle. When I put in the hair dye from the bottle, I realized it looked like it was a brown hair dye....so it turned me off a bit but then I put in the red hair dye from the tube and it looked super red and saturated so I thought that it wouldn't be a problem. Well, the red didn't dye my hair, it seems like, more like just coated it with red mixed with brown to make my whole hair darker. Usually red hair dyes, lightens my hair and coats it with red color, not just coat it with both red and brown.
I was really dissapointed. I wouldn't recommend this hair dye, the company needs to revisit this formula because it just does not work like how it should. I will wait for this hair dye to fade then dye it with another brand, I will go back to Garnier unless I feel adventurous again and go try something else.
On another note, all of the 500+ reviews from the Loreal website, is not for this color. All of those reviews are for the every color in the Feria line, so even though this is still a bad hair dye, don't be offset by the mixed reviews from the other different colors. Walmart needs to change the Feria color reviews from Loreal to only have the one for the exact colors, not the whole Feria hair dye website.