This is a two-part review.
1) Comfort and efficiency: This "model" of tissue, if you will, is very, very soft and you don't get that raw uncomfortable feeling if you've had a difficult bathroom day. I like it. My husband has Ulcerative Colitis and loves this. He told me we have to continue to buy this type. It seems to rip about the same as the Ultra Soft (or I'm just really rough), but I don't find myself using more than usual.
2) Price and sizing: Like the other reviews stated, yes, the toilet paper is narrower - noticeably. Aesthetically it doesn't matter to me, it's bath tissue. Compared to Ultra Soft there are 21 fewer square feet per 6 mega roll package, but depending on the current market price and sales, the price per square foot is still cheaper with this deal. [This review was collected as part of a promotion.]