When I was a broke college student, I used to have to buy the cheapest toilet paper. We are talking 1/2 ply sandpaper that would disintegrate if you looked at it the wrong way. I recall once I bought some plywood-feeling, butt-massacring razor paper that had some kind of black dots in it. I'm pretty sure they were actual knot holes. Well, I am older now and money is better and I can buy whatever toilet paper I want. I always choose Charmin Ultra Strong. I even made a special toilet paper holder just for this particular size roll! No joke! When I'm at the store shopping for toilet paper (which is pretty often because my fiancé likes spicy food), I am bombarded with choices. Do I save a few bucks and buy the Angel Soft? Do I save a lot of money and buy the recycled no-name stuff and as I scrape the skin off my tender parts wonder to myself "recycled from what?" No. I grab that industrial size pack of Charmin and shove it under my cart knowing that every bathroom visit will be like cashmere kisses on my tender bits. I'm not just saying this, either. I REALLY DO only buy Charmin! After years of suffering through toilet paper that should be on a belt sander and not a roll, I deserve the best and I get it with Charmin!