I'm pretty particular with certain things, and toilet paper is one of them. I like soft papers, but when they're so soft that they flake and crumble apart, then it's a negative. I like strong papers, but most are strong brands are too rough. Charmin Ultra Strong is the perfect balance between the two. It's not the softest, but soft enough to be comfortable. And it's strong enough to handle any job. It doesn't crumble apart, it doesn't irritate the skin, and it also gets the job done with less overall paper. I prefer to use the Mega Rolls, because then I have to change the rolls less often. I also have to admit that I use Charmin Ultra Strong for other uses as well. I use it as facial tissue, to clean small spills, general light cleaning around the house, you name it. It's strong enough to handle any of those simple tasks. I don't normally make it a habit to talk about toilet paper, but if anyone wanted a recommendation, I would definitely say that Charmin Ultra Strong is the one to use.