My husband uses a Neti Pot and goes through dozens of tissues a day - these are softer than the Kleenex equivalent, at a lower price. Buying the 3-pack for $5 at WalMart saves us tons! The box is a normal tissue box, with no plastic pop-up sleeve. It is BASIC and it works exactly as intended, at an extremely low price.
Yes, Puffs have changed - they started as a premium brand, and over the years they've expanded their brand to provide options. "Basic" refers to the quality of the item - not to the box. The cost of wood-based products like paper plate and tissues has gone up significantly as the price of virgin wood has increased (as for all paper products)...Bottom line, if you want old Puffs type product, pay for Puffs Plus - but don't buy an item labeled "Basic" expecting premium quality and then be upset that it doesn't compare favorably.
P.S. I do not understand people rating this product poorly based solely on the color of the boxes - which my family actually likes.... please keep reviews focused on the overall product to be most useful to consumers looking for input.
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