I purchased this Vizio 70" TV and its slightly smaller brother, the 60" Vizio E601i-A3, on Thanksgiving Day. Both were on sale at really good prices. They are identical except for the screen size. Both are really good TV's for their price but in general I would recommend the 60" over the 70". Here's why... Unless you are planning to watch most of your viewing content from a Blu-Ray player, the 60" Vizio is a better bet. The 60" Vizio produces what appears to be a superior picture from cable, satellite, and off-air broadcast reception. In other words, from everything that is NOT true 1080p resolution. Why? Well, there appears to be a size-related tipping point where "flaws" in lower resolution formats become much more noticeable and annoying. For Vizio TV's, this tipping point occurs between their 60" and 70" models. I suspect this is also true for most if not all other TV manufacturers as well. What I mean by "flaws" are things such as ghosting, artifacts, jittering, etc. To be sure, these "flaws" are there in the 60" but because the screen is smaller, they are much less noticeable. In fact, you probably would not even notice them on the 60" unless you put both TV's next to each other (as I did), see them on the 70", and then look long and hard at the 60" until you find them there too. At a true 1080p HD resolution, the picture quality on both Vizio sets is identical and the 70" really comes into its own because of the extra real estate. But keep in mind that only a Blu-ray player with a Blu-ray disc in it can produce a true 1080p HD signal. Everything else (cable HD, satellite HD, broadcast HD, and regular DVD players) is at best 1080i or 720p, or even just standard definition (480p). Generally, most people spend much more time watching cable, satellite, or broadcast TV as compared to watching movies on their Blu-ray players. As such, the extra cost of the 70" is just not worth it. At the time of this review, the price of the 70" Vizio was about twice the price of the 60" Vizio. Both the 70" and 60" Vizio TV's will require some tinkering to the picture settings to get a better picture. Their 60" and 70" models seem to come with factory picture settings that most folks just don't like. Not sure why Vizio has not addressed this issue. There are many posts on the Internet for the recommended settings but be careful as many of these posts are total nonsense. My personal observation is that the Backlight, Brightness, Sharpness, Color Temperature, Red Gain, Green Gain, Red Offset, and Blue Offset must all be adjusted to obtain a good picture. Once these adjustments are made, the picture is as good as any other TV brand in this price class. You would need to spend more to get a TV with a noticeably better picture. One last thing about the Vizio TV's... the "Zoom" screen mode size is not adjustable. It's either on or off. The zoom feature is used to help fill the TV screen when you are watching anything other than a 16:9 image format. My older LG TV has an adjustable zoom which allows me to gradually increase the amount of zoom until the screen is filled without over-zooming (cutting off some of the top, bottom, left, or right sides of the image). Turning on the non-adjustable zoom on the Vizio's frequently results in loosing small portions off the top and bottom (and sometimes the left and right) areas of the screen. A minor annoyance but still an annoyance. In summary, I would recommend either of these two Vizio's TV's. However, based on the reasons noted above, I would recommend the 60" over the 70" model and use the substantial cost savings to purchase the Vizio S4251 5.1 surround sound system and a Sony BDP-S3100 Blu-ray player. Yes, the cost difference is that much!
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