I have been using this lip balm, either the original or the strawberry flavor, for at least 10 years, no joke! Just ask my hubbie! I can't stand to have dry lips, and so I love how Carmex keeps my lips moisturized all day. Carmex is the ONLY brand I will use because it lasts longer than any other brand I've ever tried and it works. I always have it within reach, either in my pocket, my purse, in the car, under my pillow, etc. I love this stuff!! Hello, my name is Brandi and I'm a Carmex addict!!