I have a Border Collie, as he got older he was having skin and coat problems, itching, hair loss, skin allergies, etc. We tried several different treatments from our vet as well as homopathic remedies without much success. Decided to try some of the more expensive dog foods, he would not eat them, had to give it away. Went with Purina One Lamb and Rice, he loves the taste and he now has a beautiful red coat again. He never scratches, or bites himself, and his fur is thick and shiny and hasn't been this healthy looking since he was a puppy. I have recommended this product to several of my friends for their dogs because I am amazed at the results we have gotten. Anytime anyone mentions their dog I give them my testimonial, it is a joke that I am a Purina One spokesperson. I wish that I could attach before and after pictures of him so that you could see the difference in his coat, it is truly amazing. He went from a dry, scratchy, damaged orange coat, to a beautiful, thick, full, soft deep red coat. Great Product that is not only good for my dog but has the taste my dog loves, at a price anyone can afford. Thank you Purina.