The first time I put on this shirt- a sweltering summer day- I nearly cried with relief. I had no idea how impermeable cotton shirts were until I had something truly breathable for comparison. If you hate the heat, these are the shirts for you. Aside from the welcome "cool" and "dry" qualities, this is quite the flattering shirt on a female form! Because it's thin (lighter colors will be somewhat see-through) and soft, it drapes nicely without being clingy. The fabric isn't shiny, per se, but isn't 100% matte, either. It looks far more expensive than it is, like something you might find with a designer athletic company's logo on the breast. Another female reviewer said the medium fit her size 14 frame perfectly, but the large- tunic length on my 5"6" frame- just skims my size 14 hips; anything smaller would cling and bunch unflatteringly. The only downside: it is polyester, so it snags. And why no v-neck for men? Would love to see a v-neck version! (HINT HINT.) I know there are women's v-necks, but Hanes seems to think all women want short shirts with tiny sleeves. We don't all look like the models in your photos, Hanes.