I wasn't expecting much from this shampoo, as nothing seems to help my hair no matter how big the claims are. My hair is long, naturally blonde, fine, wavy & soft, but dry with breakage over the last couple of years which makes it look more fizzy than normal. I don't blow dry or curl or straighten my hair, it just breaks for some reason. I've started getting it in shape with another drug store brand, which has surprisingly seemed to help (since nothing has in the past), but I thought I would try this one because it is natural and I love a lot of the Yes To products. This actually is continuing to help my hair! I'm very happy with the results and will keep using it. It is on the expensive side which is a minus, but other than that seems to be working!