I have LOVED this shampoo for years. Not only has it helped detangle my locks, which have been prone to knots for as long as I can remember, but it smelled incredible. In fact, I had multiple people tell me over the years how amazing my hair smelled, which was always a wonderful confidence boost! I was open-minded about the new formula, wanting to believe that my trusted and favorite brand would not let me down. I know coconut oil has many benefits, but my hair is more tangled and difficult to brush than it's been since I started using Clear. Also, the scent is very disappointing and a huge downgrade. Coconut can smell very good, but not when mixed in with the other ingredients or when it's used in a hot and steamy shower. Clearly, the new formula just isn't working for me and I'm devastated to admit I'm considering switching brands. Coming from someone who was pretty much a brand amabassador for Clear, this is very upsetting. Perhaps some people like this change, but I really wish Clear would bring back the old formula. Why change perfection?